Mobile app development is an industry that has skyrocketed in the business world. If you dream up a reasonable idea for the perfect mobile app, finding backers is not a difficult task. Build it and they will come.
Making money on that mobile app after release is the key to success. Millions of mobile apps sit unused on popular platforms. Lack of marketing and an inability to predict the mobile market dooms many mobile apps. To keep your mobile app in a money-making mode, consider implementing these strategies.
1. Moneymaking mobile apps match their platform
- Choosing a platform for your mobile app is something done at the beginning of the development phase. However, it has an enormous impact on how successful your mobile app will be with its intended users.
- Picking a platform with lower user numbers is not likely to bring money to you or your investors. While Blackberry OS and Windows Mobile have good platforms, they do not have the users of the bigger platforms.
- Currently, Android has the most users with Apple’s iOS right on their heels. Choosing one of their platforms is more likely to bring user response than the small platforms.
2. Convert Users
- Once your free mobile app is established on a good platform, consider offering paid upgrades for the app.
- If your app starts as a free mobile app with options to upgrade, continually update your product. Use your mobile app development services to integrate paid services into your updates.
- Offer incentives to users who upgrade to a premium paid version of your mobile app.
3. Watch Market Trends
- If your close analysis shows a sudden upsurge in users, find out why. There might be optimization opportunities.
- Publicize your app on social media and watch market trends.
- Know your user base so you can better determine when to lower your app prices and when raising them a small amount would not lose your user base.
4. Market Your Mobile App to Advertisers
- When you show ads on your app, Google AdMob pays you a fee.
- Ad-supported mobile apps increase your income according to your app traffic.
- If you want to make money using ads on your app, you need a lot of downloads.
5. Offer A Fee-Based App Instead of a Free Mobile App
- Although it can be a risky move, you can make your app available only if the user pays a fee.
- Fee-based apps need a product offering that gives consumers a new and outstanding service.
- When consumers pay a fee for your mobile app, they expect fast results and frequent updates.
6. Offer Merchandise for Sale
- If your mobile app is a game, offer merchandise based on the characters in your game.
- Sell merchandise and services through Google Pay. More users purchase app-related items through Google Pay than apps requiring credit card information.
- Contract with a third party to sell their merchandise on your mobile app.
Using a bit of creative thinking can turn your mobile app into a revenue source. Choose the right platform, know your users and market your app wherever you can.